1️⃣ Lack of Vision & Strategy
Affiliates run isolated campaigns without a clear plan → short-term gains and restarting each month.
2️⃣ No Data-Driven Mindset
Affiliates focus only on CTR and CPC, ignoring true profitability metrics like LTV and CAC.
3️⃣ No Differentiation
Offers and creatives are similar → competing for the same audience with no added value.
4️⃣ Random Decision-Making
Decisions are often based on chance → inconsistent results.





